We are looking for other brands with a similar vibe. “It is always the game people remember, but we have reimagined the artwork and really focused on a lifestyle approach. “Tetris is an old brand with a new face,” says Buettner. There are three styles of boxes, each filled with a 42-piece sushi combination. The multi-year collaboration will kick off on. The pact with Sanrio is part of Blue Planet’s larger strategy to combine Tetris with other brands to potentially extend into categories such as food, says Megan Buettner, Head of Consumer Products and Marketing at Blue Planet Software.įor example, the Paris-based 160-store The Sushi Shop introduced a Tetris promotion this month featuring sushi boxes with the shapes and colors of the game’s Tetriminos game pieces. Japanese design and licensing company Sanrio and iconic gaming brand Tetris are partnering on new games and merchandise inspired by Hello Kitty. Style guides will formally be unveiled at Licensing Expo in June. Co-Branded products pairing the Tetris brand with Sanrio’s character will launch in June, as the first element in a multiyear partnership between Sanrio and Blue Planet Software.Ĭo-branded t-shirts, sweatshirts, sleepwear are expected to initially feature Tetris imagery with Sanrio’s non-Hello Kitty characters (Chococat, Gudetama and others), and add Hello Kitty items closer to that brand’s 45th anniversary in November.
